Milo Fitness Factory
Alan and Kare Williams have a continuing goal to serve their Tucson community. After a combined 50
years as First Responders in Tucson, AZ, they decided to take on the adventure of entrepreneurship
by opening Milo Fitness Factory.
CrossFit Milo was inspired by Kare’s experience as a CrossFit athlete and coach. It was created with
the intention to build a fun, supportive, functional fitness community with one constant reminder
“train to keep training”. Alan and Kare were like most entrepreneurs, very passionate about their
business, but soon discovered they needed help with financing and other business areas outside of
their expertise.
CrossFit Milo was inspired by Kare’s experience as a CrossFit athlete and coach. It was created with
the intention to build a fun, supportive, functional fitness community with one constant reminder
“train to keep training”. Alan and Kare were like most entrepreneurs, very passionate about their
business, but soon discovered they needed help with financing and other business areas outside of
their expertise.
Working with CPLC consultants, the Williams were provided with marketing education to encourage
visibility and increase sustainability. While maintaining the spirit of the company, keeping the logo,
and understanding the CrossFit culture, CPLC helped them create a new comprehensive online
marketing campaign including a redesigned web page, including embedded video, high resolution
photography, key word content integration, and Search Engine Optimization (SEO). The CPLC TA team
also included a social media campaign through Facebook and Instagram, including calls to action,
‘like’ campaigns and engagement opportunities. As a result, they have seen increases in social media
engagement, Google page listing, increased unique visitor traffic, increased inquiries into services
provided, and the end result of increasing monthly paying subscriptions to cover their operating
costs.
In conjunction with the post loan TA on marketing, financial consulting was provided. Alan and Kare
were taught how to read and understand the financial position of the company and the importance
of regular reporting and budgeting.
CPLC continues to work with Alan and Kare, providing post loan technical assistance. From the day
they opened clients have shared constant positive feedback; and CrossFit Milo just continues to grow
because of the great response. Located just north of downtown in the Dunbar/Spring historic
neighborhood, CrossFit Milo has been open since January of 2017 and looks forward to continuing to
serve the Tucson community for years to come.
Visit Milo Fitness Factory